Allocated bottle policy
Effective December 5th 2017
As more and more items become "allocated" it has become increasingly important for retailers to have clear policies in place to ensure that these bottles are distributed fairly. Outrageous secondary prices have created a robust gray market that makes "flipping" very profitable and makes it very difficult for true enthusiasts to get their hand on the bottles they love at a fair price. In an ideal world, you don't have to spend thousands of dollars with a store to get a chance at these bottles. At the same time, if you do spend a significant amount, you should get special treatment. In that spirit, we have put the following in place:
~All bottles will be sold at Retail pricing~
Tier 1: bottles of which we receive less than 12 in a calendar year (i.e. Pappy, Yamazaki 18yr, 1st Growth Bordeauxs)
1/2 go to Loyalty Program members that have the highest dollar spend over the trailing 6 months
1/2 go to Loyalty Program members who shop most frequently in store over the trailing 6 months (regardless of amount)
Tier 2: bottles of which we receive 12 or more in a calendar year (i.e. Blanton's, Yamazaki 12yr, Opus 1)
1/3 go to Loyalty Program members that have the highest dollar spend over the trailing 6 months
1/3 go to Loyalty Program members who shop most frequently in store over the trailing 6 months (regardless of amount)
1/3 quietly go on shelf 1 at a time for anyone to purchase - All employees and managers are strictly forbidden to "alert" anyone
In short, your best chances of getting allocated bottles is to join our Loyalty Program and to shop frequently. As a Loyalty Member, you can put in a request for certain bottles and we will do our best to accommodate. Its best to only pick 3-4 bottles as we will give preference to those who are more narrow in their wish list. Its extremely important that we track your spend - so be sure to have the team member add your account every time you shop with us!
We are always open to questions, comments, and suggestions so please CONTACT US at any time!